The W5 Crew

Creative Director

Yarden Natsia 

What I Do: Driven by a passion for design and a fascination with technology, I lead West Fifth’s creative direction to craft standout solutions that resonate. Each project is an opportunity to tell a unique story—one that leaves a lasting impact.

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Fun Fact: My childhood dream was to become an F1 driver—but life had other plans!

CX Architect 

Tom Ziv

What I Do: As the CX Architect at West Fifth, I shape customer experiences that bring together digital and physical spaces. Driven by a deep understanding of user needs and motivations, I ensure every interaction—from website to storefront—embodies a seamless and engaging brand experience.

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Fun Fact: I’m addicted to Google Maps, with over 3,000 saved places and counting!​

Director of Advertising, Strategy & Content

Nitzan Levi

What I Do: As the Director of Advertising, Strategy, and Content at West Fifth, I craft impactful campaigns that blend innovative strategy with compelling storytelling. I oversee the development of advertising initiatives that drive engagement across platforms. From creative direction to content strategy, I ensure every touchpoint reflects a cohesive and memorable brand narrative.

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Fun Fact: I'm passionate about home styling and remodel my house every few months to keep things fresh and inspiring!

Art Director & Design Visionary

Liya Eliezer

What I Do: I craft visuals that captivate and communicate. From sleek web designs to standout branding, my focus is on making your startup not just seen, but truly memorable.

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Fun Fact: Coffee is my lifelong obsession, and exploring New York’s best coffee shops is my favorite quirk.

Photographer

Daniel Attias

What I Do: I capture the essence of your startup with stunning visuals that tell a powerful story. My lens focuses on creating breathtaking images that make your brand shine, bringing out the best in every moment.

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Fun Fact: I was featured in Elle for my story of fighting a war while my family was held hostage in enemy lines.